Embossing technika. Iškilioji spauda. 

Congreve: what it is and how it is used?

When customers discuss the appearance of the labels they order with the printing specialists, they ask about additional decoration methods. We notice that many have heard the terms congreve, hot stamping, embossing, and debossing technique, but every time it is useful to clarify their meaning.

We are happy to talk about the possibility of giving uniqueness to the brand and making embossing, processed with a special technology after printing, i.e. decorated labels that attract the attention of buyers.

Let’s start with the title. Congreve is a technology named after the English inventor William Congreve in the 19th century. The relief image is pressed into the material by hot stamping (congreve) and counter stamping. A convex image is obtained, protruding towards the observer.

A reverse congreve is also possible – when an embossed, concave image is obtained on the right side.

This technology allows you to create a three-dimensional relief effect on the surface of various labels: paper, wine paper, and film. In the printing process, Congreve or hot stamping is one of the final stages of product processing.

Embossing (congreve) can be done:

·         with paint and without paint,
·         with foil and without foil,
·         with varnish and without varnish.



This allows you to create original combinations of graphic elements on labels.

embossing and debossing

When discussing post-press label finishing works, giving them a relief effect, it is accepted to use in English resulting in the terms embossing and debossing.

The embossing technique (often called congreve) is the printing of a raised relief on the surface of the label.

The opposite – the concave relief pressed into the surface of the label is called the debossing technique.

These popular decoration effects are perfect for giving your print an attractive, modern look. And together with other effects – colors, foiling, varnishing – can make it luxurious.

Embossed printing – without delving into the nuances of technology, customers of printing houses often use this term to name all label finishing methods that create relief effects when individual graphic elements are raised on the surface of the label.

The relief effect can also be created with screen printing and digital printing technologies.

What should be considered when choosing embossed design elements?

Not all graphics are suitable for embossing. Text, logo, initials, and ornament are best suited for this. Although there are no hard and fast rules, embossing or debossing prints look best when concave or convex relief elements are used as an accent rather than as a solid area.


Use simple graphic elements or ornaments. Since the convex or concave embossing gives the label a volumetric image, the relief of simple ornaments looks best.

advantage of the embossed label surface

An impressive image with a unique design attracts the attention of buyers and potential customers.

The possibility of producing unusual labels: hot stamping with and without varnish, screen printing, or digitally created relief are often used for cosmetic product labels and various branded products.

In any case, the additional decoration of the labels, be it embossing, hot stamping, or foiling, adds luxury and representativeness to the prints.

The specialists of PRINTELA will advise you on the finishing options for your labels. Working with the latest printing technologies, we can offer various solutions, such as laser cutting of various label elements and shapes, perforation, and others. All this helps to make the product unique.


Spaustuvės ,,Printela“ specialistai patars dėl jūsų etikečių apdailos galimybių. Dirbdami su naujausiomis spausdinimo technologijomis galime pasiūlyti įvairių sprendimų, tokie kaip lazerinis įvairių etiketės elementų  bei formų iškirtimas, perforavimas ir kitų. Visa tai padeda gaminiui tapti išskirtiniu.